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Wellness Tourism
The Cyprus Tourism Organisation aiming at the sustainable and balanced development of tourism in Cyprus, has recalibrated its strategy to support the development of new tourism products and services, which also includes the wellness tourism products and services.
Main elements of Wellness Tourism
The body
fitness: exercise and therapy / diet: food / skin: beautification
The soul
relaxation: stress management, meditation
The spirit
culture, health education, health advice
Investment opportunities in wellness services:
1. Mineral Spas
Make use of the natural properties of thermal springs,gases and mud baths with healing properties.
2. Hydrotherapy centres
The properties of water, with or without chemical additives, are used for therapeutic reasons. Hydrotherapy centres may even provide gases and
mud. The centres may be near thermal springs.
3. Thalassotherapy centres
The natural properties of sea water, its products (mud, seaweed) and local climate are combined to soothe body, mind and spirit.
4. Climatotherapy centres
The advantages of the local climate are used for therapeutic purposes,and extra services for health and beauty are provided.
Advantages
- Sea and sun, moderate climate and rich natural environment
- Exceptional sea quality which may contribute to an increase in thalassotherapy services
- Existence of thermal springs
- World renown hotels and resorts with international marketing and recognition
- Already established tourism product which may be enriched and differentiated
- Well trained human resources with strong track record in tourism
- State commitment for the development and implelentation of the wellness product
Opportunities
Possibilities for partnership between private companies and local government for the development of wellness tourism services
- Utilisation of EU- and nationally-funded incentives
- Enhancing the prerequisites for developing the sector including training, capacity building and infrastructure
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